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The ACIS Story

August 1, 2024 Peter Jones 6 Comments

Once upon a time at the University of Sussex, a friend of mine suggested I interview for a Tour Manager job. It was with an American educational travel company based out of Worcester, Massachusetts. They were doing the rounds of English universities, looking for bright-eyed post grads to bring bright-eyed Americans across Europe. I was 22, living in Brighton, and from a young age, I’d had a fascination with travel. As a kid I would go to Heathrow just to watch the planes take off, always wondering what it would be like to explore the places we studied in geography textbooks.

Here was my opportunity to turn that curiosity into reality – and the beginning of something much bigger.

On paper, my job was to accompany and organize 5 weeks of travel, doing in-depth sightseeing tours and figuring out how to best optimize each day. In the early days of educational travel, before guiding permits were required in places like Paris and Rome, I was responsible for guiding in the cities and taking care of the days’ activities. These were also the days before we had access to technology, so we carried around bags of papers and had no cell phones – Imagine the chaos! Every day was different. Things popped up. My history and political skills were tested. And I learned all about being on a team.

My tour manager life was inspired by a curiosity to share my passion for travel with others. That involved discovering new things about places that piqued my interest. Sharing that knowledge with my groups was a highlight and led to many interesting stories. And isn’t that a huge part of the magic of travel? The stories, the memories that make you smile and reflect on the passing of information from one generation to another. That’s a huge responsibility – and to me was an absolute delight.

I had bags of enthusiasm and a great series of groups. I felt like I got to meet America on those trips, and after several seasons of bringing Americans to Europe, I found myself drawn to the States.

The ACIS Team at a Company Meeting in Boston

In the fall of 1978, we started ACIS. I knew I wanted to bring that same joy I had seen in my years as a tour manager, especially those lightbulb moments when everything clicks and you’re suddenly seeing the world in a new way.

We started small: Our first season, we had 1,700 passengers. We faced those same challenges of previous group travels (no cellphones, quick turnarounds, busy itineraries), and for every obstacle, there was the reward of seeing the ripple effect travel was having on students’ when they returned home.

Since those early days, ACIS has carried more than 500,000 students and teachers on educational programs across the world, and ACIS has grown into the finest educational travel organization in its field. So many students have passed through our doors. Journeys started, curiosity created, lives changed. It is a beautiful thing, and I am so proud of what we have achieved.

Thanks to all the teachers and students who have been part of this journey. You helped create the culture of ACIS. We are here today because of you. And thanks to my lovely friend who suggested I try for a Tour Manager job way back then. We’re still close to this day. You never know who is going to become part of your story.

Peter Jones

ACIS President & Founder

Peter Jones

Peter Jones In 1978, Peter Jones founded ACIS with a few colleagues, who all believed that travel changes lives. Knowing the important difference between a trip that’s mediocre and one that’s extraordinary, he built ACIS from a deep belief and understanding that ACIS group leaders and participants deserve the best—from itinerary development to hotels to perhaps most importantly, the people hired to guide teachers and students throughout the journey.

“In 1978, Peter Jones founded ACIS with a few colleagues, who all believed that travel changes lives. Knowing the important difference between a trip that’s mediocre and one that’s extraordinary, he built ACIS from a deep belief and understanding that ACIS group leaders and participants deserve the best—from itinerary development to hotels to perhaps most importantly, the people hired to guide teachers and students throughout the journey.”

6 thoughts on “The ACIS Story

  1. Reading this foundation story makes me smile from ear to ear. I join the masses in being so grateful that you took the leap to found what has become the best educational travel company in existence, and I am proud to be part of that story!

  2. Thank you Peter!
    Your vision, excitement, and desire to make the world a better place through educational travel has infected so many of us! You brought us along on your magical tours and changed our lives forever!

  3. Hi Peter, it’s Joe Martini. I’m so glad that I was a part of your exceptional journey from the beginning. I really enjoyed reading your story.
    Thank for the memories!
    Joe Martini

  4. Peter thank you so much for sharing! I enjoyed all of the trips I took with stduents and family! I have spoken with Lynn Freeman a few times and often reminisce with former students and family. I also fondly remember giving you the award at the CLTA conference in San Diego.

  5. I have traveled with ACIS many times….too many times to count! Our experience has always been exceptional. But one trip stands out the most. In 2022 I was in Versailles with 15 high school students and we were taking a group picture. Suddenly our tour guide says “HI PETER!!” and leans into me and says, “THAT’S the President of ACIS?” He introduces us and Peter proceeds to “hang out with us” for the better part of the day. Intrigued with the number of times I traveled with ACIS he wanted to hear about my experiences. He was so kind, and genuinely interested in what we liked and disliked. It was great to have met him and really solidified my loyalty to this great company!!

  6. In the summer of 1978, I went with my father (an English prof) as he led one of those 5-week AIFS tours. We spent almost 2 weeks in Italy that changed my life. As a kid, I discovered the magic of Venetian canals, the majesty of Rome, the mystery of Pompeii – followed by a pizza dinner on a hilltop in Capri. I still have so many clear memories from that trip and came home wanting to learn more about art and history, which has guided my own career path, and with a never-ending thirst for travel. Now I’ve led 23 trips with ACIS across the world, with more planned for next year. Much thanks to Peter, Liz, Tricia, and the whole staff that bring each trip to life for all of us!

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